Moso
NewWorks in Claude through MCP

The self-maintained context library for AI-native marketing teams

Everything your agents need to know about your company, kept current and shared across the team.

LinkedIn ads for the November launch
Help me create LinkedIn ads to support the November launch.
Using Moso0 tools
find_skill"linkedin ads"
get_launch"November launch"
get_persona"Head of Finance"
get_competitor"Pleo"
get_claims"Approvals"
get_voice"paid social"

The November launch is Approvals, for finance leads at companies of 50 to 200 people. Pleo added a cheaper tier two weeks ago, so I’ve led on a faster month-end close and kept price out of it.

LinkedIn ads, November launchDocument · 3 ads

Reply to Claude…

Moso

Every marketing team has the same AI tools, so the output is starting to look the same. What sets you apart is the context and skills behind your agents. Moso keeps it all up to date and available to every agent your team uses.

Capture your marketing context and processes

Bring your context and skills into one structured library, built from the tools you already use.

NotionDriveHubSpotGongSlack
Fennec library0 entries
Company0
Market0
Personas0
Launches0
Skills0

Keep it up to date

Moso updates it from your tools and market monitoring, and saves every change as a version.

Market monitoring
Pleo changed its pricing page

Pleo

market/pleo.md

Starter plan from €29 a month
Startups tier from €19 a month

Saved as version 12

Accessible by every agent

Every agent gets the right context and skills, and you can see what each run used.

ClaudeWrite LinkedIn ads for the November launch

Moso: launch plan, Head of Finance, linkedin-ads

ChatGPTDraft an SEO brief on expense approvals

Moso: buyer questions, claims, seo-brief

CursorBuild the Approvals landing page

Moso: launch plan, brand voice, claims

n8nSend Monday’s market digest

Moso: competitors, news, market-digest

GeminiPrep a battlecard on Pleo

Moso: Pleo, claims, battlecard

A knowledge base
that maintains itself

Moso builds your context from your tools and your market, and keeps it up to date as things change.

Your launch plans, pricing and claims become entries, and stay in sync with the docs they came from.

NNotionMarketing / Launches

November launch: Approvals

Launch date: 18 November
Audience: finance leads, 50 to 200 people
Message: approve spend where your team spends
Channels: LinkedIn, email, webinar on 20 Nov

Last edited by Maya, 3 days ago

Knowledge baseLaunches / November launch plan

Synced from Notion

November launch plan

Launch

Fennec Approvals, live 18 November

Audience

Finance leads at companies of 50 to 200 people

Linked to

Head of Finance persona, Claims and proof, Pleo

Used by

linkedin-ads, launch-email, webinar-invite

The right context
for every task

More context makes agents worse. Moso gives them the right context for each task, at the moment they need it.

Agents see a map of your library, then open only the entries a task needs.

ClaudeMoso
Help me create LinkedIn ads to support the November launch.
map
get_launch
get_persona
find_skill
RetrievalLinkedIn ads for the November launch

Your library, 214 entries

Claude opened 0

CompanyPricingPlansBrand voiceClaimsProofHead of FinanceFounder CEOOps leadICPQontoPleoSpendeskBuyer questionsCategoryNovember launchSpring pricingCase studiesPartnersFAQHiringEventsNewslinkedin-adsseo-briefbattlecardlaunch-email

Claude saw a map of the library first, then opened only the entries the task needed.

Personas built
from real buyers

Personas built from what buyers say in calls, deals and searches, and updated as they change.

Every persona field links to the calls, deals and searches behind it, with identifiers removed.

GongDiscovery call, 21 Oct

Finance lead, fintech, 50 to 200 people04:12

“Honestly, month-end is three days of chasing receipts. If approvals happened when people spend, we’d close in a day.”

Account executive11:40

“What would stop you switching?”

Finance lead11:46

“We’d need to move off our current cards.”

Persona studioHead of Finance

Built from 0 records in Gong, HubSpot and Zendesk

Head of Finance

Top painSlow month-end close18 calls
WantsApprovals at the point of spend9 calls
ObjectionSwitching cards6 deals
Searches forApproval workflows14 searches
Words they useClose, audit trail, sign‑off22 records

Names and identifiers removed. Full records stay in Gong, HubSpot and Zendesk.

One skills library
for the whole team

One shared library of your team’s skills, with versions and tests before changes go live.

Every agent on the team uses the same live version of each skill.

ClaudeMoso
Write a battlecard on Pleo.
find_skill
get_competitor

Using your team’s battlecard skill. Here’s the draft.

Battlecard: Pleo

Win on a faster close and a full audit trail. Don’t compete on price.

SkillsShared with Marketing and Sales
SkillLiveRuns
battlecardVersion 40
linkedin-adsVersion 60
seo-briefVersion 30
launch-emailVersion 20
market-digestVersion 10

Skills read pricing, claims and personas from the knowledge base when they run.

How teams
use Moso

Moso sits behind your agents, so every piece of work starts from current, shared context and skills.

One source of truth for every agent

Claude, ChatGPT, Cursor and n8n all read the same pricing, claims and positioning.

ReplacesContext pasted into each tool

Change it once, everywhere

Update pricing or positioning in one place, and every agent uses it from its next run.

ReplacesHunting through prompts and files

Skills the team can rely on

Turn one person’s best prompt into a versioned, tested skill the whole team uses.

ReplacesPrompts shared in Slack

Market changes reach your agents

Competitor and category changes land in the library without anyone updating files.

ReplacesCompetitor docs updated by hand

New people and agencies, ready on day one

Give a new hire or agency the full context, with access to only what they need.

ReplacesOnboarding decks and handover calls

Feedback that sticks

A correction from one person improves every agent’s next run, for the whole team.

ReplacesFixing the same mistake every time

Built for the
whole team

Marketing, sales and your agencies work from one library. Nobody installs anything, and you control who can see and edit what.

Members5Invite
NameAccess
MCMaya ChenHead of MarketingAdmin
TBTom BakerContent leadEditor
SLSam LeeSalesViewer
NANorthside AgencyPaid social partnerEditorAds folder only
IMines@fennec.comInvited just nowEditor

Access is set per folder in the Fennec workspace.

Nothing to install

Teammates add Moso as a connector in Claude or ChatGPT and sign in. No repo, no files to copy.

MosoConnector

Permissions by folder

Give an agency access to the Ads folder only, or let sales read without editing.

AdsNorthside AgencyEditor
PositioningSalesViewer

Output you can check

Know what every agent used, and keep sensitive records where they are.

Records stay in your tools

Moso keeps short excerpts with names and identifiers removed. Full records stay in Gong, HubSpot or Zendesk.

Every answer is traceable

See which entries and skill version an agent used, and where each fact came from.

Protected entries

Positioning, claims and personas only change when you say so.

Run log

A record of every agent run that used Moso, across tools and teammates.

Bring what you’ve already built

Import your CLAUDE.md, a context repo or your Notion pages. Moso sorts them into entries and skills, and you’re working from them the same day.

ImportToday
CLAUDE.mdQueued
marketing-brainQueued
Marketing wikiQueued
Brand and sales decksQueued

Sorted into 9 folders and 6 skills.3 conflicts flagged for review

Pricing

Founding pilot

€99a month per workspace

For the small group of marketing teams in the pilot.

  • Set up with you on a call
  • Your context library, kept up to date
  • Market monitoring of your competitors and category
  • Persona studio and skills library
  • Works in Claude, ChatGPT, Cursor, Gemini and n8n
  • Your whole team in one workspace

Agencies

Let’s talk

A separate workspace for each client, with access for your team and theirs.

Questions

Any agent that supports MCP, including Claude, ChatGPT, Cursor, Gemini and n8n. Your team keeps using the tools they already use.

Give every agent what your team knows

We’re running the pilot with a small group of marketing teams, and we set it up with you.